Booklet

author

Seema Batavia

Marketing

Supercharge Your Brand Influences

marketing

Marketing

|

Supercharge Your Brand Influences

Influencer Marketing, or the use of an influencer to enhance your brand image can transform your brand if used correctly.

What is an influencer?
An influencer is an online authority who has a following of loyal people who believe and listen to what they have to say.

Examples include:

  • Blogger
  • Social media personality
  • Celebrity
  • Industry expert
  • Thought leader
  • Lifestyle brand

Do you need influencer marketing?
Using a macro or micro influencer can help to achieve goals such as:

  • Build brand awareness
  • Reach your ideal audience
  • Increase your social following
  • Build trust
  • Acquire high quality backlinks
  • Gain earned media and social shares
  • Generate leads and drive sales

Have clear goals first
Don't find any influencer, find the RIGHT influencer that helps you reach the right audience and goals. Refer to the previous 'page to define your goals.

Identify the campaign type

  • Gifting
  • Guest posting
  • Sponsored content:
  • Contests and giveaways
  • Influencer takeover
  • Affiliates
  • Discount codes
  • Brand ambassadors

Find influencers who are related to the industry
Start with well-known figures in your niche. Set up a Google alert for industry- related terms and see who is regularly writing content about the industry, and browse industry forums for experts.

Find influencers who promote your competitors
Influencers who are already promoting your industry will be more likely to promote you. Browse industry-related hashtags to see who is talking about your competitors.

Find influencers who share your audience
Even if an influencer isn't directly in your industry, if they share your audience, it can work. Find your target audience, see which niche they're in (if not yours), and find influencers from there!

  • What's their authority?
  • Their number of followers
  • Engagement rate of followers
  • Website rank — their traffic & visitor engagement (try seoreviewtools.com)
  • Quality of content
  • The depth of niche coverage

Track your results
Create goals at the start and see if you've hit them or missed them, and determine if it was a success. Repeat the campaign with tweaks if it wasn't or stop the engagement entirely.

A few resources to find influencers:

  • Buzzsumo
  • Keyhole
  • GroupHigh
  • Cision
  • Taplnfluence
  • Influencity

An Influencer Marketing strategy is powerful since it uses community loyalty and engagement. Do your research and go for it!

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