Booklet

author

thebrandingsam

Marketing

Stop using empty words

marketing

Marketing

|

What are empty words?

These are certain words in branding and marketing that are so overused...

People are now immune to them

Which are some examples of these empty words?

  • Quality
  • Personal
  • Experience
  • Professional
  • Exceptional
  • Value
  • Excellence

Then how do you communicate these things?

You step into the ring and show them

Instead of saying: We will give you an amazing amount of value.

Show them:

You'll get:

  • 10 workout schemes
  • 5 pre-fight routines
  • A 6 month meal plan
  • 3 personal coaching sessions
  • Autographed Tyson Gloves
  • 24/7 access to the gym
  • Medical staff
  • Sparring partners
  • Personalized mouth guard

Now that's value

What are some empty words you can think off?

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