Booklet

author

Michael Janda

Marketing

Stop Caring About Your Client's Opinion!

marketing

Marketing

|

STOP CARING ABOUT YOUR CLIENT'S OPINION!

AND WHILE YOU ARE AT IT...

STOP CARING ABOUT YOUR OWN OPINION!

In design and marketing, the only opinion that matter is the opinion of the target customer.

Yes, of course, bring your expertise to the table.

Yes, of course, listen to and validate your client's ideas.

But at the end of the day, theā€¢ only thing that really matters is...

Will this appeal to the target customer?

WHEN YOU AND YOUR CLIENT SHARE THIS SAME GOAL YOU ARE ON YOUR WAY TO A SUCCESFUL PROJECT.

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