Booklet

author

Ismail El Azizi

Design

Stop Calling Your Users Stupid

design

Design

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STOP CALLING YOUR USERS STUPID

THERE ARE NO STUPID USERS

YOU ONLY DON'T KNOW HOW THEY THINK

THINGS THAT ARE SIMPLE TO YOU AREN'T SIMPLE TO YOUR USERS

YOU ASSUME THAT THEY HAVE THE SAME LEVEL OF EXPERTISE AS YOU DO

PEOPLE ARE LAZY AND BUSY. THEY DON'T WANT TO TAKE THE TIME TO FIGURE IT OUT

IF YOU WANT THEM TO USE YOUR PRODUCT, YOU SHOULD KNOW HOW THEY THINK.

STOP BLAMING USERS. IT'S YOUR FAULT

THERE ARE NO STUPID USERS, ONLY STUPID PRODUCTS.

GET TO KNOW YOUR USERS, THEY ARE THE REASON YOU HAVE YOUR JOB

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