Booklet

author

Steve Mellor

Marketing

How To Choose A Niche And Why The Riches Are In The Niches

marketing

Marketing

|

FIRST WHAT IS A NICHE?

niche Adjective: denoting or relating to products, services, or interest that appeal to a small, specialized section of the population.

THREE MAJOR MARKETS CHOOSE ONE

HEALTH

WEALTH

RELATIONSHIPS

STEP 2 NICHE DOWN WHAT TOPIC INSIDE RELATIONSHIPS?

STEP 3 NICHE DOWN AGAIN WHAT SPECIFICALLY INSIDE SOCIAL MEDIA?

WHY IT MATTERS BENEFITS OF PICKING A NICHE

  • There's less competition
  • Your Target Customer becomes clearer
  • It's more cost-effective to advertise
  • Requires less resources to operate

WHERE PEOPLE GO WRONG

  • Thinking they need a HUGE market to make a lot of money
  • Entering a competitive market with no Unique Selling Proposition (USP)
  • Trying to copy everyone else
  • Not knowing their target customer

NEED HELP FINDING A NICHE

Let me know in the comments below.

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