Booklet
Michael Janda
Business
Stay Top of Mind
Stay Top of Mind
People buy when their pain reaches a level that requires them to make a change. Stay top of mind until that happens.
Clients buy when they are in pain. No, not literal pain, but business pain, when they don’t know what to do next.
You can create their pain. Show potential clients a problem in their business and the solution you can provide.
Or you can “stay top of mind” until their pain is sufficient for them to buy.
Usually it is both. Create pain by educating your client on ways they can improve their branding and marketing. Stay top of mind until they are ready to buy your solution.
Effective ways to stay top of mind with clients:
- Take a Client to Lunch
- Connect on Social Media
- Comment on Social Media
- Drop Off Treats at Office
- Send a Birthday Gift
- Email Drip Campaign
- Send a Holiday Card
- Email a Relevant Article
- Send a Relevant Book
- Invite Them to an Event
- Send a Friendly Email
- Give Valuable Marketing Ideas
Be creative and sincere, with your correspondence. Avoid the temptation to be salesy. They will buy when they are ready.
Track your correspondence. The frequency of your correspondence will vary from client to client. Too much is annoying. Too little and you don’t stay top of mind. Strive to find the balance.
- Create pain by educating your client.
- Position yourself as the solution.
- Stay top of mind.
- Land the project when the client is ready.
