Stalk for your ideal audience
Pop quiz: who is the be$t detectiveever?
Exactly, a woman that thinks you're cheating on her
Now if you want to define your target audience
You must becone woman.
Imagine your competitors are cheating on you
Go to your competitors Facebook and Linkedin account and take a look at everybody that interacts with the page.
Write down common interest you can find about these people AKA their psychographics:
- Social media
- Apps they like
- Groups and forums they're in
- News media they follow
- types of clothes they like
Write down their demographics as well:
- Family status
Find out their personality. You can figure out a lot by the types of comments they leave, what words they use and what pages they follow and interact with.
- Find stuff like:
- Political views
- Their passions
- Stuff they hate
- Their goals
- Their desires
- Their problems
Write down everything you see frequently. Combine them to create your target audience.
Now get out of here before my competitors start stalking you.