Stalk for your ideal audience

Pop quiz: who is the be$t detectiveever?

Exactly, a woman that thinks you're cheating on her

Now if you want to define your target audience

You must becone woman.

Imagine your competitors are cheating on you

Step 1

Go to your competitors Facebook and Linkedin account and take a look at everybody that interacts with the page.

Step 2

Write down common interest you can find about these people AKA their psychographics:

• Hobbies
• Sports
• Music
• Food
• Social media
• Apps they like
• Groups and forums they're in
• News media they follow
• types of clothes they like

Step 3

Write down their demographics as well:

• Age
• Gender
• Work
• Education
• Location
• Income
• Family status
• Languages

Step 4

Find out their personality. You can figure out a lot by the types of comments they leave, what words they use and what pages they follow and interact with.

• Find stuff like:
• Political views
• Their passions
• Stuff they hate
• Their goals
• Their desires
• Their problems

Write down everything you see frequently. Combine them to create your target audience.

Now get out of here before my competitors start stalking you.