Booklet

author

Michael Janda

Design

Sometimes design is art.

design

Design

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Sometimes design is art.
When design is art, it is all about aesthetics. It is beautiful. It is emotional. We can fall in love with it.

Sometimes design is business.
When design is business, it is all about money: profit for the designer & ROI for the client.

And every once in a while, when you are lucky...

Sometimes design is art and business.

The client, project, and budget stars align. You can create something beautiful, yet still profitable for everyone.

Be careful trying to make design "art" when you should be making. it "business." You will be mad.

Be careful trying to make design "business" when you should be making it "art." You will be sad.

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