Seven ways to a successful brand strategy workshop
Conducting a brilliant brand workshop involves a lot of components. This list should give you a great headstart to a successful outcome.
Ensure the leaders of the company are scheduled to partake in your session. The strategy needs to come from, and be embraced by them.
Getting yourself ready for the workshop is no different than getting ready to be on stage in front of 1,000 people. The night before ensure you get some exercise in, don't consume any alcohol and get a good night's sleep. You being at your best is key to a successful outcome.
Prep, but not much on the actual brand and it's competitors. You want to come into the room unjaded. Instead, research everyone's backgorund and roles.
Have a proven framework in tow. This is crucial for your confidence as much as for a successful outcome.
You ar the leader, the facilitator. If you have a great idea, position it as was their idea. Bit if you get push-back that means stepping back for you.
You need to feel the room at all times: Who needs attention? Who should get less of it? Who needs to wake up? Does the group need a break? Is the group too serious, or too funny? The vibe is what is being felt and what will be remembered by all attendees.
Finish the session with clear, actionable steps the team will have to take after you leave.