Booklet

author

Michael Janda

Design

Seven Elements of Design

design

Design

|

SEVEN ELEMENTS OF DESIGN

There are seven commonly accepted elements of design. This is the designers toolbox in its rawest form.⁣

  • Line is used to connect content, create patterns, and emphasize elements.⁣⁣
  • Color is used to generate emotions in the viewer, define items of importance, create visual interest, and unify design and brand elements.⁣
  • Texture is used to add depth and visual interest to a composition.⁣
  • Form is the illusion of 3D volume achieved by using perspective and shadows.⁣
  • Shape includes geometric (circles, squares, triangles etc.), organic (trees, leaves, people etc.), and abstract (random shapes etc.)⁣

Space refers to the area around the design elements.⁣

  1. Value refers to how light or dark something is in a design.⁣

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