Booklet
Michael Janda
Design
Seven Elements of Design
SEVEN ELEMENTS OF DESIGN
There are seven commonly accepted elements of design. This is the designers toolbox in its rawest form.
- Line is used to connect content, create patterns, and emphasize elements.
- Color is used to generate emotions in the viewer, define items of importance, create visual interest, and unify design and brand elements.
- Texture is used to add depth and visual interest to a composition.
- Form is the illusion of 3D volume achieved by using perspective and shadows.
- Shape includes geometric (circles, squares, triangles etc.), organic (trees, leaves, people etc.), and abstract (random shapes etc.)
Space refers to the area around the design elements.
- Value refers to how light or dark something is in a design.
