Scrap the user persona

Scrap the user persona

Replace it with the storyboard

Personas are a great way of sharing empathy however sometimes personas focus on what makes people different, we need to focus on what people have in common.

As humans, we are hardwired to understand and interpret stories. Stories are the way we share empathy in our culture. The great thing about stories is they can capture many different types of situations.

airbnb has used storyboards to ignite their teams,producing 2 storyboards

ONE FOR GUEST

ONE FOR HOST

In storyboarding every one has a story, a set of struggles and anxieties, and we need to capture this information to better serve them.

So STORYBOARDING IS THE FUTURE Start using it if you haven't yet!!

THANKS

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