Psychology In Ux Design 4 Principles
Psychology In UX Design: 4 Principles
- Use mental models
Every person has a different intuitive perception of the world. Some prefer thinking in systems, some prefer incentives & others prefer to follow their instincts. The goal is to design universal models that take the 'real world' into consideration.
- Show value before asking
Asking for compensation before giving value is a common mistake when trying to build trust. Offering valuable tools & options to the user is a common practice used by brands like Uber, Paypal & Mint.
- Don't make it complex
Based on Hick's law, the more complicated choices you have. the longer it takes the user to make a decision. Clear CTA. Simple navigation & universal controls are just a few ways to simplify the interaction between the user & your product.
- Learn by observing
Users have difficulty predicting what they'll need in the future. Observing people's behaviour & testing experiments will give you better insight into how their experience can be improved.
'User Experience Design is the science and art of designing a product so that its' easy to use, fits expectations and meets business goals.'
Chief Behavioural Scientist & CEO at The Team W