Booklet

author

Mike V Dijssel

Design

Prioritize User Needs With The Red Route Matrix

design

Design

|

PRIORITIZE USER NEEDS WITH THE RED ROUTE MATRIX

WHAT'S A RED ROUTE MATRIX?

A MATRIX THAT PRIORITIZE THE FUNCTIONS THAT..

DELIVERS THE MOST VALUE TO YOUR USERS

THOSE ROUTES ARE THE FOUNDATION OF YOUR USER JOURNEY

FIRST.. FIND OUT THE USER NEEDS WITH RESEARCH AND SET UP THE MATRIX

PLACE YOUR USER NEEDS BASED ON THE QUADRANTS

DO YOU USE RED ROUTES?
LET ME KNOW IN THE COMMENTS!

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