Principle of Design
PRINCIPLES OF DESIGN
When we design something, we organize the Elements of Design by using the Principles of Design.
Balance refers to the visual weight of a design. It can be symmetrical (elements are equal), asymmetrical (elements are unequal), and radial (elements emerges from a center point).
Contrast refers to the difference between elements in a design. Contrast is created through changes in value, shape, placement and size of elements.
Emphasis refers to the creation of a focal point in the design. It can be created using size, placement, color, contrast, and other methods to draw the viewers eye.
Pattern is created through repetition of design elements.
Unity refers to the elements of the design all being in harmony together. Unity is created when colors, objects, and styles etc. complement each other.
Movement refers to how the viewers eye moves across a design. Movement is intentionally created using elements that lead the viewers eye from one element to the next.
Rhythm in design refers to both the repetition and variety of elements to create a visual tempo.