Principle of Design

PRINCIPLES OF DESIGN

When we design something, we organize the Elements of Design by using the Principles of Design.⁣

Balance refers to the visual weight of a design. It can be symmetrical (elements are equal), asymmetrical (elements are unequal), and radial (elements emerges from a center point).⁣

Contrast refers to the difference between elements in a design. Contrast is created through changes in value, shape, placement and size of elements.⁣

Emphasis refers to the creation of a focal point in the design. It can be created using size, placement, color, contrast, and other methods to draw the viewers eye. ⁣

Pattern is created through repetition of design elements.⁣

Unity refers to the elements of the design all being in harmony together. Unity is created when colors, objects, and styles etc. complement each other. ⁣

Movement refers to how the viewers eye moves across a design. Movement is intentionally created using elements that lead the viewers eye from one element to the next. ⁣

Rhythm in design refers to both the repetition and variety of elements to create a visual tempo.⁣⁣