Booklet

author

Dain Walker

Marketing

Pre-frame your clients

marketing

Marketing

|

Pre-frame your clients

You can use the same image

But when you change the frame

It will change the mood of the image

So what is pre-framing a new client?

Pre-framing

Is a very powerful tool that allows you to let someone know in advance what is going to happen and what they should make it mean.

Context

When meeting with a client they can feel a variety of emotions.. stress, Concern, Ted, Joy, excitement etc.

You want to prepare them for the next step of your sales/onboarding process.

Why?

It will enable you to have a smoother sales/onboarding process. This will give you a better chance at helping the client with their needs.

The client know's what to expect and it will help to calm their nerves.

Pre frame your clients

  • Give them an honest expectation of the meeting you're having
  • Tell them the reasoning behind your process before you start
  • Prepare them for the amount of questions you're likely to ask
  • Give them a check-list of all the actions you're about to take
  • Remind the client of your frame if they deviate and go off track

Have you Used this Method?

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