Booklet

author

Seema Batavia

Marketing

Position Your Brand for Success

marketing

Marketing

|

Position Your Brand for Success

Brand Positioning is the unique space a brand occupies in the brains of the customers. it makes customers view a specific brand in a unique way by associating emotions, traits, feelings, and sentiments with it.

GOOD BRAND POSITIONING IS:

  • Relevant
  • Clear
  • Unique
  • Desirable
  • Deliverable
  • Distinct from competitors
  • Validated by customers

TYPES OF POSITIONING:

Value-Based Positioning:
Based on the value customers are getting.

Features-Based Positioning:
Based on features of the product.

Problem & Solution-Based Positioning
A one-step-solution to a specific problem.

Lifestyle Positioning
It sells an image and identity rather than a product.

Parent-Brand Driven
Positioning at establishing a brand propose and a reputation of the parent brand.

Experience-Based Positioning
Bade" on the experience "twecustomer gets while buying or consuming the product.

TO CREATE A STRONG BRAND POSITIONING STRATEGY, ASK:
What does my customer want?

Can I promise him to deliver it better and/or differently than my competitors?

Why will they buy my promise?

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