Booklet

author

Ismail El Azizi

Design

Pick Colors From The Real World

design

Design

|

Pick Colors From The Real World

This is a Cinema: (see image below)

These are the colors used:

-black

-white

-red

This is Netflix Website: (see image below)

These are the colors used:

-white

-red

-black

The same color palette.

The best experience is the experience that matches people's mental models

Mental models: What people already know

Give people what they are familiar with.

*What people already know (see image below)

*the new experience (see image below)

Because FAMILIARITY EQUALS SAFETY.

Let the real world guide you, my friends

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