Booklet

author

UX Giotto

Design

People don't scroll?

design

Design

|

People don't scroll?
...A COMMON MISUNDERSTANDING

People weren't used to scrolling in the mid-nineties. Nowadays it's different.

Recent studies report that scrolling is an accepted navigation.

SCROLL IS COMMONPLACE

Popular social media apps have therefore ingrained the concept that continued scrolling will reveal continued content.

Keep in mind

• Above the fold is for high-priority content

• Use storytelling to increase discoverability

• Use appropriate font styling to attract attention to important content

• Include signifiers (such as cut-off text) to tell people that there is content below the fold

• Test your design with representative users to determine the "ideal" page length

Unless user testing shows otherwise, you don't have to squeeze everything above the fold.

Thanks for reading!

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