Booklet

author

Ismail El Azizi

Design

People Do Judge a Book by Its Cover

design

Design

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PEOPLE DO JUDGE A BOOK BY ITS COVER

WE USUALLY TOLD NOT TO JUDGE A BOOK BY ITS COVER

BUT PART OF OUR HUMAN NATURE WE DO THAT ALWAYS WITH PRODUCTS

STUDIES SHOW THAT EARLY IMPRESSIONS OF A PRODUCT INFLUENCE LONG-TERM ATTITUDES ABOUT THEIR QUALITY

PEOPLE ARE MORE LIKELY TO BELIEVE THINGS THAT LOOK BETTER WILL WORK BETTER

ALSO, USERS OFTEN PERCEIVE AESTHETICALLY PLEASING DESIGN AS DESIGN THAT'S MORE USABLE.

IT IS WHAT WE CALL THE AESTHETIC USABILITY EFFECT WHICH MEANS

SO APART FROM HAVING A GREAT UX

IT IS EQUALLY IMPORTANT TO HAVE AN AESTHETICALLY PLEASING DESIGN

DESIGN FOR THE FIRST IMPRESSION PEOPLE DO JUDGE A BOOK BY ITS COVER

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