Part 2: How to find your perfect tagline

Wait! If you haven't yet. Read this post first and keep 4 C's in mind during the entire process.

Let's get one thing out of the way first

The tagline is one of the last things you should do in your strategy

First we must find

• Purpose statement
• Mission
• Vision
• USP
• Message
• Values
• Positioning
• Our story
• Our audience

Here is the process

Start by creating 3 columns

Start by creating 3 columns where you will write all your keywords.

Label them:

• USP
• Primary
• Secondary

Focus on usp

Usp column

This is your most important column.

Every keyword in this column carries more weight than the other columns.

These are the keywords that differentiate you from your competition.

Stuff your competitors cannot say about themselves.

Primary column

Write down keywords linked with the core of your brand:

• Your target audience
• Their needs and problems
• How they benefit from you

Secondary column

Write down keywords linked with the secondary core of your brand:

• Your purpose
• Your mission
• Your vision
• Your values

Try to come up with as many keywords as you can for these 3 columns.

Plug all those keywords into a synonym and related words tool.

I suse Powerthesaurus

Write down every relevant synonym.