Part 1: Optical balance cheat sheet

Do you know the difference between optical vs. mathematical balance in design?

Here are 6 examples of how to apply optical balance in design

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1. Any letter with a curve or point needs to be drawn over the baseline.

2. Any horizontal line must be thinner than the vertical lines.

3. For a horizontal middle line, The optical center is higher than the middle.

4. That same line should be shorter than the top and bottom line as well.

5. The top part of the B should be more narrow than the bottom part of the B.

6. The hole in the O should not be an exact circle.

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