Booklet

author

Michael Wong

Design

How I Win Most of My Clients

design

Design

|

How I Win Most of My Clients

COLD LEADS
Low potential

  1. You reached out to from out of the blue.
  2. You've never contacted before.
  3. Does not have an interest in your services.

WARM LEADS
Mid potential

  1. A customer that has shown interest in you.
  2. Follows your social media or newsletter.
  3. Generally only consist9 of someone whose contact information you have collected.

QUALIFIED LEADS
High potential

  1. Found you via 'highly targetted keywords' Eg. 'San Francisco Freelance UX Designer'.
  2. Seen your work/heard of you before and contacts you directly.
  3. Their intent has brought them to researching and eventually contacting you.

Focus on qualified leads..
BECAUSE THE MOMENT THEY EMAIL YOU, YOU'VE ALREADY WON

  • PRODUCE HIGH IMPACT WORK
  • HAVE A CLEAR PORTFOLIO
  • SHARE YOUR WORK
  • STRENGTHEN YOUR SEO
  • RINCE, REPEAT & BE PATIENTO

IT'S NOT ROCKET SCIENCE.. STICK TO PLAN & BE CONSISTENT

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