Booklet

author

Michael Wong

Design

Out Come Out Put

design

Design

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OUT COME OUT PUT

Increase engagements by 5%
Lets build a chat system

Increase user retention by 10%
Design and launch a new blog for our users

Increase brand awareness by 10%
Launch a company re-brand

Creatives, it's time to make a stand
We tend to experience resistence in the work force because 'design' is such a subjective discipline.

Stop focusing on outputs

  • Avoid asking a client or the team 'what they want'.
  • Instead discuss ideas and strategise what you can do to help meet objectives.

Start focusing on outcomes
Outcomes help you prove to stakeholders that what you're doing is working. It also helps organisations improve efficiency, whilst aligning everyone on the same objective.

FOCUS ON THE BIGGER PICTURE

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