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Hack University

IT & Software

One Way Netflix A/B Tests Their Content

One Way Netflix A/B Tests Their Content

  1. Netflix's thumbnails are one of the most important interaction points for the company.
  2. They help you decide which film to click into and ultimately, which film to watch.
  3. So, Netflix constantly tests different thumbnails to see which design will get you to click.
  4. If you click on this: stranger things (horror)
    4.0. Then, Netflix will take note of your horror style preference and show similar styles in the future.
  5. If you click on this: stranger things (mind-altering)
    5.0. Then, Netflix will take note of your mind-altering style preference and show similar styles in the future.
  6. All of your clicks, swipes, and views are constantly being monitored.
  7. Everything feeds into their algorithm to ensure that they're serving you personalized content, optimizing for your attention.

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