What do you do when a client wants you to guarantee results
Death and taxes — the only guarantees.
Unless you can control ALL of the variables, you cannot offer a guarantee. P.S. You can’t control ALL the variables.
Factors that affect marketing results...
- DESIGNER CAN SOMETIMES CONTROL
Positioning vs. Competitors
- CLIENT USUALLY CONTROLS
Product Price Point
- NEITHER DESIGNER NOR CLIENT CAN CONTROL
Consumer Buying Trends
Since you cannot control all of these you cannot guarantee results.
Your client can’t guarantee results either!