Booklet

author

kalypso

Design

Negative Space Logo Explained

design

Design

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Negative Space Logo Explained

What is a negative space?

Negative space may be most evident when the space around a subject, not the subject itself, forms an interesting or artistically relevant shape, and such space occasionally is used to artistic effect as the 'real' subject of an image. The use of negative space is a key element of artistic composition.

Why negative space?

Makes the logo unique Sticks in the mind of the audience People will talk about the optical illusion / hidden Simple and Memorable if done correctly Stands out with a hidden symbolism

Types of negative space logos

Visual double entendres (two things in one) Minimal Typographic Logos Hidden Image Logos Enclosed Logos

Visual Double Entendres

Minimal Typographic Logos

Hidden Image Logo

Enclosed Logos

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