Booklet

author

Seema Batavia

Marketing

Nail Your Brand Anchor Statement

marketing

Marketing

|

Nail Your Brand Anchor Statement

Your brand anchor statement is the answer to
"What do you at any conference, meeting, or gathering."

THIS STATEMENT NEEDS TO BE BRIEF AND CLEARLY (DESCRIBE YOUR BRAND - ONE TO TWO MINUTE GO-TO DESCRIPTION, TOPS.

Imagine someone's talking about you.
What do you want them to say about you?
How to do you want them to talk about the impact you've made?
What about the quality of your work?

The BE, DO, HAVE of your brand:
DO: What you actually do. Eg. A dental hygienist cleans teeth and shows patients the proper way to floss.

HAVE: What people will have as a result of what you do. Eg. The dental patient will have bright, shiny teeth, and amazing flossing ability.

BE: What you bring to your customer with what you do.
Eg. She generates well- being for her patients since they feel relaxed that their dental health is in good hands.

Now combine these.
Eg. "I'm a dental hygienist who cleans teeth and teaches people how to floss, giving them clean shiny teeth and flossing abilities, therefore making them happy and relaxed that their dental health is in good hands."

LET'S BUILD YOUR ANCHORSTATEMENT!
BE > DO >HAVE

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