Booklet

author

Steve Mellor

Marketing

Make Content For Your Intended Customer

marketing

Marketing

|

Make Content For Your Intended Customer

IS YOUR CONTENT ATTRACTING

HERE'S HOW TO ATTRACT MORE CLIENTS

START HERE
DEFINE YOUR INTENDED AUDIENCE

WHO ARE YOU TRYING TO SERVE?

NEXT
DO AN AUDIT

  • DOES YOUR BIO MENTION THESE PEOPLE AND HOW YOU WILL HELP THEM?
  • ALL Of YOUR LAST 9 POSTS RELEVANT TO THIS AUDIENCE?

ARE YOUR STORY HIGHLIGHTS RELEVANT TO THIS AUDIENCE?

DO YOUR POST DESCRIPTIONS SPEAK TO THIS AUDIENCE?

DID YOU
FAIL?

If YOU FAILED ANY Of THESE QUESTIONS,THEN SOMETHING NEEDS TO CHANGE.

LET'S START BY FIXING YOUR
CONTENT STRATEGY

  • SOLVE CLIENT PAIN POINTS
  • POST THINGS THEY RELATE TO
  • TURN YOUR SERVICES INTO CONTENT

SOMETHING TO
REMEMBER

THE GOAL IS NOT TO GET LIKES AND VALIDATION FROM YOUR PEERS, YOUR INTENDED CUSTOMERS.

RECAP
GIVE IT AWAY

GIVE AWAY THE SECRETS Of YOUR SERVICE, IN YOUR CONTENT.

ENJOY THIS POST?

Guest post by Tom Ross @tomrossmedia

Follow Tom for actionable marketing tips for creatives

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