Booklet

author

Jeremy Mura

Design

Logo Design Process

design

Design

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LOGO DESIGN PROCESS

DO YOU LACK A LOGO DESIGN PROCESS THAT GETS RESULTS?

01
DISCOVERY
• GATHER INSIGHTS ABOUT THE BUSINESS
• ASK QUESTIONS ABOUT THE MARKET
• GET CLEAR ON GOALS, TARGET, IDEAL STATE
• PERSONAS, VALUES, VOICE, POSITIONING

02
RESEARCH
• LOOK AT COMPETITORS CURRENTLY
• LOOK AT THE HISTORY OF THE BUSINESS
• LOOK AT THE INDUSTRY THEY ARE IN
• LOOK FOR GAPS IN THE MARKET

03
SKETCHING
• PENCIL, PEN AND PAPER + A CUP OF COFFEE
• CREATE PAGES OF LOGOS NOT JUST ONE
• KEEP ITERATING UNTIL THERE ARE SOLID IDEAS
• TAKE PICTURES OR SCAN INTO COMPUTER

04
DESIGN
• DESIGN IN VECTOR SOFTWARE, AI/AFFINITY
• EXPERIMENT AND CREATE MULTIPLE VERSIONS
• EXPLORE AND DON'T SETTLE ON ONE IDEA SO SOON
• KEEP IT SIMPLE, DISTINCTIVE, APPROPRIATE

05
REVISION
• SET A CERTAIN AMOUNT OF REVISION AT START
• REVISE THE LOGO BASED ON CLIENT FEEDBACK
• THINK OF BEST SOLUTION WHEN TWEAKING LOGO
• REVISIONS SHOULD BE MINOR KEEP IT SIMPLE

06
DELIVERY
• PACKAGE UP ALL THE FILES IN A ZIP
• DELIVER FILES ON DROPBOX OR GOOGLE DRIVE
• NAME FILES AND FOLDERS NEATLY
• WALKTHROUGH THE FILES WITH THE CLIENT

07
IMPLEMENT
• SUPPORT THE CLIENT IN USING THE FILES
• PROVIDE STYLE GUIDELINES FOR THE LOGO
• HELP THEM WITH PRINTING IF THEY NEED IT
• ROLL OUT THINGS SLOWLY AFTER LAUNCH

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