Booklet

author

Ismail El Azizi

Design

Let's Celebrate the People Not the Product

design

Design

|

LET'S CELEBRATE THE PEOPLE NOT THE PRODUCT

PEOPLE DON'T BUY PRODUCTS, THEY BUY BETTER VERSIONS OF THEMSELVES

STOP TALKING ABOUT THE PRODUCT. START TALKING ABOUT PEOPLE USING THE PRODUCT

PEOPLE DON'T BUY WHAT YOUR PRODUCT DOES. THEY BUY WHAT THEY CAN DO WITH YOUR PRODUCT.

STOP TALKING ABOUT THE FEATURES START TALKING ABOUT THE BENEFITS

PEOPLE DON'T BUY WHAT YOU DO THEY BUY WHY YOU DO WHAT YOU DO

STOP TALKING ABOUT "WHAT" START TALKING ABOUT "WHY"

PEOPLE BUY PRODUCTS THAT MAKE THEM FEEL THE WAY THEY WANT TO FEEL ABOUT THEMSELVES

STOP TALKING ABOUT THE PRODUCT. START TALKING ABOUT HOW USING THE PRODUCT WILL MAKE PEOPLE FEEL

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