Let's Celebrate the People Not the Product
LET'S CELEBRATE THE PEOPLE NOT THE PRODUCT
PEOPLE DON'T BUY PRODUCTS, THEY BUY BETTER VERSIONS OF THEMSELVES
STOP TALKING ABOUT THE PRODUCT. START TALKING ABOUT PEOPLE USING THE PRODUCT
PEOPLE DON'T BUY WHAT YOUR PRODUCT DOES. THEY BUY WHAT THEY CAN DO WITH YOUR PRODUCT.
STOP TALKING ABOUT THE FEATURES START TALKING ABOUT THE BENEFITS
PEOPLE DON'T BUY WHAT YOU DO THEY BUY WHY YOU DO WHAT YOU DO
STOP TALKING ABOUT "WHAT" START TALKING ABOUT "WHY"
PEOPLE BUY PRODUCTS THAT MAKE THEM FEEL THE WAY THEY WANT TO FEEL ABOUT THEMSELVES
STOP TALKING ABOUT THE PRODUCT. START TALKING ABOUT HOW USING THE PRODUCT WILL MAKE PEOPLE FEEL