Booklet

author

Michael Janda

Design

Introducing Design School Series

design

Design

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INTRODUCING DESIGN SCHOOL SERIES

The definition of design by Paul Rand, regarded as one of the greatest designers in history. Design is everything. Everything!
Design is a way of life, a point of view. It involves the whole complex of visual communications: talent, creative ability, manual skill, and technical knowledge. Aesthetics and economics, technology and psychology are intrinsically related to the process.

To design is much more than simply to assemble, to order, or even to edit; it is to add value and meaning, to illuminate, to simplify, to clarify, to modify, to dignify, to dramatize, to persuade, and perhaps even to amuse.

Design is both a verb and a noun. It is the beginning as well as the end, the process and product of imagination.

Over the coming months, I will be integrating fundamental design principles learned in design school into my Instagram content delivery. Each post in this series will dissect a design principle into a digestible lesson that will educate some of you and remind the rest. Join me on this journey to level-up your design.⁣

No, this new series won’t be all of my content. I will still deliver video content and other tutorials. However, the Design School Series will be created in a way that stands out from the rest of my feed. Hope you like it!

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