Booklet

author

Steve Mellor

Marketing

Instagram Story Hacks

marketing

Marketing

|

Instagram Story Hacks
HIGHLIGHTS + OPACITY

Want to spice up your stories?
try this technique...

START WITH A PHOTO OR SCREENSHOT

In this tutorial, I'll call out may latest post with the highlight technique to draw more attention to it.

FILL THE BACKGROUND

1/ Select the drawing icon

2/ Choose your fill color

3/ Press and hold on the screen for 5 seconds

USE THE ERASER TOOL

1/ Select the erasing icon

2/ Erase the part of the image you want to call out.

3/ Switch to the glow icon

4/ Choose a highlight color

5/ Draw a shape around the area you just erased.

CALL ATTENTION WITH A CAPTION

1/ Select the arrow icon

2/ Draw an arrow to the highlighted area

3/ Add some descriptive text

LAYER + SWITCH UP THE COLOR

You can repeat the highlighter fill for less opacity and you can even switch up the color to make it more 'On Brand'.

BUT WHY USE THIS TECHNIQUE?

Using the inverse highlight will allow you to call out a specific area of a Story with greater contrast and visual appeal.

You're telling the reader to ignore the other parts of the screen and focus directly on the highlight.

This can be incredibly effective when introducing someone to a topic / idea / product.

Additionally, it'll help you stand out from all of the standard story posts today.

And this can be done entirely inside of Instagram.

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