Booklet

author

Steve Mellor

Marketing

Instagram Story Funnel That Actually Converts

marketing

Marketing

|

Instagram Story Funnel That Actually Converts

POOR RESULTS FROM STORIES? THIS COULD BE WHY

10LBS OF IN A 5LB BAG

ISSUe 1: Cramming too much in one story

Issue 2: Not layering your stories

Issue 3: Going right for the sell

Issue 4: Casting a wide net

Issue 5: You're timing is poor

USE THIS TEMPLATE

Think specifically in terms of your ideal buyer

1. What problem are you solving for them?

2. What is your solution to their problem?

3. Why your solution is the best solution for them?

4. CTA reiterating the solution with a swipe up link

5. CTA with results or expected benefits swipe up link

@BRANDONGROCE

Brandon Groce does a great job with his Story sales funnel to drive users to his course.

DOUBLE SWIPE-UP

Double up your 4th and 5th slides with back to back swipe up actions and call out benefits on slide 5. Slide 5

WHY IT WORKS

Users scrub through stories fast due to a short attention span and the design of Instagram.

Making Story funnels visually appealing and layering your content in bite-sized nuggets does two things:

First it momentarily stops the user from scrubbing and it allows the user to scan content and digest it rapidly.

Second, doubling the CTA on 4 & 5 will catch users who are on the fence and make them more likely to swipe up.

STORY FUNNEL CHEATSHEET

STATE THE PROBLEM

What problem are you solving for them?

WHAT'S YOUR SOLUTION

What is your solution to their problem?

WHY YOUR SOLUTIONS IS THE BEST

Why your solution is the best solution for them?

CTA REITERATING CORE BELIEF

CTA reiterating the solution with a swipe up link

CTA WITH RESULTS OR BENEFITS

CTA with results or expected benefits swipe up link

THANK YOU Follow along for more tips on social media, design, and startups.

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