Booklet

author

Steve Mellor

Marketing

Instagram How To Get More Sales By Using A Fylwheel

marketing

Marketing

|

Instagram How To Get More Sales By Using A Fylwheel

FIRST OFF YOU MAY HAVE HEARD THE TERM 'FILL THE FUNNEL' BEFORE

THIS IS A FUNNEL

CUSTOMER ENTERS AT TOP Of FUNNEL

AWARENESS

CONSIDERATION

CONVERSION

LOYALTY

ADVOCATE

WITH FUNNELS THERE'S OFTEN A DISCONNECT BETWEEN EXISTING AND REPEAT CUSTOMERS

Funnels are great at bringing people into your product or service, but are less efficient in retaining customers and turning them into true brand loyalists. But, there's a better way...

Service

Marketing

Sales

Customer

WITH FLYWHEELS THE GOAL IS TO NURTURE THE CUSTOMER THROUGHOUT THEIR JOURNEY.

Flywheels help nurture the customer through the journey with products or services at each stage of the process. This makes it a 3600 approach.

This not only aligns your sales + marketing + service, but is incredibly efficient at retaining customers and turning them into brand loyalists.

BRIAN HALLIGAN, CEO (HUBSPOT)

Using a flywheel to describe our business allows me to focus on how we capture, store and release our own energy, as measured in traffic and leads, free sign-ups, new customers, and the enthusiasm of existing customers.

'LOST USERS AND CUSTOMERS WORK AGAINST OUR MOMENTUM AND SLOW OUR GROWTH.'

ACCORDING TO A SURVEY '70% OF COMPANIES SAY IT'S CHEAPER TO RETAIN A CUSTOMER THAN ACQUIRE A NEW ONE.'

This is why flywheels are important, because funnels will constantly try to fill their pipeline with new customers by increasing traffic, which means spending more money.

However, if you take care of your own existing customers first by providing them with unique products as they grow, they will turn into brand advocates and do the marketing for you.

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