Booklet

author

Steve Mellor

Marketing

Instagram Do's + Dont's For Creating Carousels

marketing

Marketing

|

Instagram Do's + Dont's For Creating Carousels

WANT TO MAKE CAROUSELS BUT DON'T WHERE TO START? DON'T WORRY, I GOT YOU...

USE ALL SLIDES

More slides = more engagement with your post and more opportunity to deliver value to your IDEAL follower.

So if they give you 10 slots, use 10!

OVERLOAD TEXT

Too much text on a slide will overload the user with information.

Keep it super valuable without writing a novel on each slide.

Think bite-sized info

OVER DELIVER

In a competitive marketplace, the person who delivers the most value — wins.

Find a way to pack a heavy punch on on each slide.

MIX CAROUSELS + LONG FORM CAPTIONS

When you mix 10 slides and a lengthy long-form caption, you're asking the user to dedicate a lot of time and energy to your post.

I've had the most success using 10 slides with a short caption.

TELL A STORY

You should be either telling a story (remember bite-sized) or giving them a list (Top 5 fonts, pro/con, 3 tips, etc)

If it's a random collection of thoughts, the topic is TOO DENSE, and there's no cohesion, you'll lose your audience.

Give them closure.

IGNORE VISUAL HIERARCHY

Get the user to focus on the most valuable parts of the slide using visual hierarchy.

Too many competing elements on one slide will confuse the user.

DO'S

  • Use all slides
  • Over-deliver on value
  • Tell a story

DON'TS

  • Overload a slide with text
  • Mix carousels + Long-form captions
  • Ignore visual hierarchy
  • NEED A KICKSTART ON INSTAGRAM? GRAB THE FREE
  • Get the FREE Grow From Scratch cheatsheet at my Link in bio.

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