Booklet

author

Steve Mellor

Marketing

Instagram Ad Setup

marketing

Marketing

|

INSTAGRAM AD SETUP

SETUP A CUSTOM AUDIENCE FROM YOUR INSTAGRAM FOLLOWING

FIRST, WHY USE INSTAGRAM ADS?

Your Instagram community is a dedicated group of fans who love your brand and content.

These are the most qualified people you can target to turn them into customers.

Ads are not required for success, but will help you get more exposure by casting a wider net for your content.

BEFORE WE GET STARTED

Make sure you have:

  • An Instagram Business Account
  • A Facebook Business Manager
  • An Ad Account
  • Go to business.facebook.com if you need help

CONNECT INSTAGRAM

Head over to business.facebook.com/settings

1. Select Accounts on the left side bar

2. Select Instagram Accounts

3. Click Add

LOG IN TO INSTAGRAM

BRING YOUR FOLLOWERS

Head over to business.facebook.com/adsmanager/audiences

1. Click Create Audience, select Custom Audience

2. Source: Instagram Business Profile Justin

3. Select your page

4. Choose 'Everyone who engaged with your business.' This includes followers, likes, comments, and profile visits

5. Give it a name

6. Click 'Create Audience'

YOU'RE DONE

After it populates, you now have an audience of your Instagram community.

Make sure to check out Part 2 to learn how to set up a campaign and start running ads to your new audience.

LEARN MORE ABOUT FB ADS WITH JUSTIN

For part 2, make sure you check his page out @ads with_justin

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