Booklet

author

thebrandingsam

Marketing

Insert 5 trust credits to play

marketing

Marketing

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There is one type of currency that gets people to buy

Trust

How to gain it?

1 act of kindness, no matter how big it is, will not gain your customer's trust.

It is a constant process of providing for them that will get them to believe in you.

Here are 5 ways to do it.

1. Availability

Having your brand physically and mentally available to your clients is very imprtant.

Be there. Through multiple channels and at multiple times.

2. Content creation

Create value for your audience. Stop using social media as a way to show the people how awesome your brand is.

Start thinking about what they need.

3. Relationship

Interact with your audience. Listen to them and create a personal connection.

A brand needs to be a friend.

4. Don't be perfect

A reaction a lot of businesses have to getting negative feedback is to try and delete and hide all of them.

The way a business handles a negative situation is worth so much more than being suspiciously perfect.

5. Customer service

Please take care of your customers after the sale.

Be reachable and helpful.

Player one press 'Like' to play

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