Improve Your Ability to Sell Using These Two Questions
IMPROVE YOUR ABILITY TO SELL USING THESE TWO QUESTIONS
- WHY SHOULD THEY BUY IT AT ALL? When you are in a sales meeting, you should be thinking to yourself, “Why should this potential client buy the thing I’m selling AT ALL? Why do they need it? How will it help their business?”
- WHY SHOULD THEY BUY IT FROM YOU? After the potential customer is convinced that they should buy “the thing” you are selling, you must convince them to buy it from you.
If the client is not sold on buying what you are selling, discuss how it will benefit their business. If you don't help them see how it will benefit their business, they won't buy it at all.
Once the client is sold on buying the thing, you need to convince them that you are the best choice. Discuss your unique value proposition. Why should they buy from you instead of someone else? If you don't help them see your unique value, they will likely buy the thing from someone else.