Booklet

author

thebrandingsam

Marketing

Imagine going to the barber

marketing

Marketing

|

And he says 'say no more' and just starts cutting.

Chances are you're not going to get the desired results.

The same principle applies to design...

Don't tell a designer: 'Just make me a logo'

There are 6 steps in the design process

1. The brief

The first stage is always generating the brief. Figure out who you want to target, if you have any you want your brand to represent.

2, The research

This is will mainly be focused on what the target audience likes, what their values are and how to incorporate thses into the design.

3. Idea generation

The designer will start brainstorming. This contains a lot of braindump onto a piece of paper. With the final goal being presenting the potential solutions back to the clients.

4. Creating/Prototyping

The designer will start creating and visualising the ideas that are best received and are most likely to create a solution to the problem we are trying to solve.

5. Selecting

This is the part where we decide which proposed solution is going to be the chosen one.

6. Implementing

A great design is nothing if this part is skipped. Use the right marketing tools to bring the final design to your audience.

7. Learn

Analyse the project and look at what went right and where there's room for improvement so you as well as the client can grow from this experience.

The design process

The brief

What do you want?

Research

Who to target and why?

Idea generation

A braindump of possible solutions.

Creating

Visualising your top solutions.

Selecting

Picking the best one.

Implementing

Bring it to the people.

Learn

Analyse and get better.

Say no more

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