Booklet

author

Steve Mellor

Marketing

If you chase two rabbits

marketing

Marketing

|

If you chase two rabbits

...YOU WILL NOT CATCH EITHER ONE

WHAT DO I MEAN?

AND HOW IS THIS RELEVANT?

JEFF BEZOS DIDN'T BUILD TODAYS VERSION OF AMAZON BACK THEN...

HE BUILT AN ONLINE BOOK STORE

HE FOCUSED ON ONE THING

THIS IS WHY YOU FAIL.

STOP TRYING TO BUILD TODAY'S VERSIONS OF AMAZON

Most of the entrepreneurs that I meet are complicating the process.

They're overthinking it.

They get lost in companies that took 20-30 years to build

Stop trying to build this huge, mega, overly-complex SaaS startup. When in reality, you need to just focus on doing one thing great.

It doesn't have to be that complicated.

WHO'S HAD SOME CRAZY COMPLEX IDEAS?

I'LL BE THE FIRST TO ADMIT THAT

LET ME HEAR YOUR STORY AND DROP A COMMENT BELOW

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