Identify the problem

Identify the problem

WHAT IS THE ROOT OF THE PROBLEM?

AESTHETICS IS NOT ALWAYS THE INITIAL PROBLEM

A PROFESSIONAL DESIGNER DIAGNOSES, ASSESSES AND UNDERSTANDS BUSINESS PROBLEMS

REVENUE GROWTH

CONVERSION RATE

SOCIAL ENGAGEMENT

LEAD GENERATION RETENTION RATE... '

SOLVE THESE TO MAKE THE BIZ ’RUN SMOOTHER

THEN USE DESIGN TO TRANSFORM IMPROVE ENHANCE

DESIGN MAKES COMPLEX THINGS SIMPLE

FIND THE ROOT AND THE TREE WILL FLOURISH

REMEMBER

IDENTITY THE , ROOT FIRST DEFORE YOU DESIGN