Booklet

author

Marcin P

Design

Iconic Logo Story

design

Design

|

Iconic Logo Story

STORY - About a design student, Hindu Goddess, E50 and one of the most iconic logos ever made.

STORY BEGINS AT 1969 - When 24 year old student John Pasche designed a poster for The Rolling Stones

THE EFFECT - MickJagger liked the result so much that he comissioned John to design A LOGO...

INSPIRATIONS? - Hindu Goddess Kali tongue, Something provocative, Anti-authority

FIRST - version was done in 2 weeks...

STORIES THE BAND - Loved the final effect, and the logo is among the most iconic designs ever made BUT...

HOW MUCH? - John earned E50 for this logo and the band was so pleased that they added E200 bonus. In today's money: $4162

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