Booklet

author

Ismail El Azizi

Design

I Stopped Telling People to Provide Value

design

Design

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I STOPPED TELLING PEOPLE TO PROVIDE VALUE

IF YOU ASK HOW TO GROW INSTAGRAM? PEOPLE WILL ANSWER:

PROVIDE VALUE! PROVIDE VALUE! THAT'S ALL, JUST PROVIDE VALUE.

BUT, WHAT THE HELL DOES PROVIDE VALUE MEAN?

I STOPPED USING THESE WORDS AND THIS IS MY ANSWER

  1. Teach me something I don't know.
  2. Help me make good decisions and take the right action.
  3. Help me do things better and faster.
  4. If you can also entertain me or make me laugh, that's value.

WHAT DO YOU MEAN WHEN YOU SAY PROVIDE VALUE?

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