Booklet

author

Dain Walker

Marketing

I should I must

marketing

Marketing

|

I should I must

Shoulds push you

Musts pull you

Push
Forced
Negative
Fear
Repulsive
Weak
Cost
Lazy

Pull
Compelling
Positive
Pleasure
Attractive
Intense
Reward
Obsessed

You must have a compelling vision, it has to be something that has the power to pull you.
Not something you have to push yourself to do.

I should start exercising.
I should quit smoking.
I should start my project.
I should wake up earlier.
vs

I must start exercising.
I must quit smoking.
I must start my project.
I must wake up earlier.
More Compelling.

Don't should all over yourself

Rise
Yourself to your
Musts

It's little things that add up

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