Booklet

author

Elias Serrano

Design

How To Use Typography

design

Design

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How To Use Typography

No. 01
Serif vs Sans
Serif
Serif This is a font style that contains 'decorations' on the end of each letter. Brings a more classic / old school look that carries a symbol of luxury and professionalism.
Sans Serif
Sans serif is a font that doesn't have 'decorations- at the end stroke of the letter. It communicates a sense of modernism and minimalism.'

No. 02
From Thin to BOLD Font weight is what determines the thickness of a letter. It helps give importance to word/phrase by giving a heavier stroke to the letter. Both styles have their own use:
Thin
- Finesse
- Fragile
- Elegance
- Modern
Bold
- Imposing
- Extravert
- Young
- Robust

No. 03
Spacing
Line-height
Line-height is the amount of space between one line of text and the line below. It gives 'air' to the paragraph and is easier to read.
Letter-spacing
Letter-spacing is the amount of space between two letters. It adjusts the character's space to a proportional balance that is visually pleasing and equal.

No. 04
Hierarchy
Hierarchy gives structure to a paragraph.
It determines the level of importance of a single paragraph.
Making it faster and easier to read when dealing with a great amount Of text.

No. 05
Extras
There's infinite possibilities when using typography. Many more types Of fonts are available for you to explore.

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