How to use color

Fundamentals

HOW TO USE COLOR

WHY IS COLOR IMPORTANT?

COLOR

• ENFORCE LEANING
• GROUP ELEMENT
• ATTRACTS ATTENTION
• ENHANCE AESTHETICS

GUIDELINES TO USE COLOR

• NUMBER OF COLORS
• COLOR COMBINATIONS
• SATURATION
• COLOR PSYCHOLOGY

These will address the common issues

regarding the use of COLOR

LET’S START!

NUMBER OF COLORS

(HOW MANY COLORS TO USE?)

LIMIT THE PALETTE TO WHAT

EYE CAN PROCESS AT ONE GLANCE

Usually, 5 OR LESS works great.

COLOR COMBINATIONS

(WHAT COLOR COMBINATIONS WORK?)

• ANALOGOUS
• COMPLEMENTARY
• TRIADIC
• QUADRATIC

REFER "HOW TO CHOOSE COLORS" POST

SATURATION

(HOW TO USE SATURATION?)

FOR ATTENTION = SATURATED COLORS (PURE HUES)

FOR EFFICIENCY = DESATURATED COLORS

Saturated colors should be combined

with caution, as they increase EYE FATIGUE

COLOR PSYCHOLOGY

There is no evidence supporting the general effects of color on emotion or mood. Different cultures attach different meanings to colors. Verify the MEANING of colors and color combinations for a particular TARGET AUDIENCE prior to use.