Booklet

author

Jeremy Mura

Design

HOW TO RESURRECT YOUR BRAND

design

Design

|

HOW TO RESURRECT YOUR BRAND

Is your brand dead? Not attracting customers?

Ask yourself:

Is your brand message still aligned with your customers?

Is your visual identity outdated and feeling bland?

Has the industry or market shifted?

Has technology changed customer buying behaviors

THIS IS WHEN YOU MAY NEED A RADICAL CHANGE

EVOLUTION

noun

a process of gradual progressive change

REVOLUTION

noun

a sudden, complete or marked change in something

EVOLUTION

Big brands have brand equity so big changes may cause harm

Good when you want to retain brand image to a degree

REVOLUTION

When a re-brand is necessary due to many forces in the world

When brands want to cause disruption

SOMETIMES YOU NEED TO GO 360°

CHOOSE A DIRECTION TO GO BUT ALWAYS AUDIT THE BRAND FIRST

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